ELH Fashion was founded in 2022 by its CEO, Elise Heinhuis. Driven by a deep passion for design and high‑quality fabrics, ELH Fashion embodies creativity, craftsmanship, and authentic expression. While our core focus lies in developing our own signature collections, we also believe in the power of collaboration. That’s why we love partnering with like‑minded artists and creators who share our vision and values. Together, we can create even more impact. The more, the better right?

Our brand’s message is simple yet powerful: Be Bold, Be Conscious, Be You.
This philosophy drives everything we create. At ELH Fashion, we believe clothing should feel like a second skin, comfortable, confident, and authentically yours. We design for individuals who refuse to be defined by labels or expectations.

Wear what empowers you. Express what makes you unique.
Be yourself, unapologetically, and show the world what confidence looks like.

Sustainability isn’t just one of our core values, it’s a necessity in today’s fashion landscape. From day one, we chose to build ELH Fashion with purpose, using leftover materials and second‑hand garments, with a special love for reclaimed denim. This approach makes our creative process more unique, more thoughtful, and far more adventurous.

We want to inspire our community to see sustainability as something bold and exciting. Being conscious doesn’t mean compromising on style, it means redefining it. Together, we can show the world that sustainable fashion is not only responsible, but also daring and fun.

When defining the core values of our brand, a powerful set of words naturally emerged: uniqueness, sustainability, confidence, and daring. These values reflect what ELH Fashion stands for: a bold, forward‑thinking vision for the future of fashion.

To encapsulate this spirit, we crafted our signature slogan: Be Bold, Be Conscious, Be You.
A message that embodies our innovative designs, our commitment to sustainability, and our belief that fashion should be a true expression of self.

At ELH Fashion, we empower individuals to embrace their identity and dress with intention. Because you are your most authentic, confident self when you choose to dress for you, unapologetically.

Beyond our slogan, one of our key commitments is sustainability and full transparency. We believe our community deserves to know exactly what goes into each creation, from the materials we use, to where they come from, to the talented hands behind every piece. By being open and honest about our process, we aim to build trust, inspire awareness, and show that conscious fashion starts with clarity.